Thursday, March 25, 2010

What is Persona Branding?

At the Insights Group, we teach something called Persona branding. It’s branding your name, your face, who you are and what you do – all as a complete package. It’s not leading with your company name. Quite honestly, it’s leading with your face and leading with your name, because that’s the most memorable part. That’s [...] http://bit.ly/dhnlsA

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