Monday, August 23, 2010

Thursday, April 29, 2010

Have you seen any sock advertisements lately?

It’s a pretty interesting thing. You can flip through a magazine, watch television, or look online, and most likely you will not see an advertisement or marketing message for socks.
Why do you suppose this is?
Wouldn’t it be great if you were marketing something as needed as socks and marketing messages weren’t critical to your [...] http://bit.ly/93QVkt

Organic Marketing ? Persona Branding

PERSONA BRANDING
People are less concerned with the company you work for than with who you are. We are more interested in doing business with people, whether they are a solo entrepreneur or the member of a large corporation. That’s why it is  important that you brand yourself. This includes using your picture anywhere and everywhere [...] http://bit.ly/aoNcIS

Tuesday, April 27, 2010

The dental show just won?t be the same?

After the visit from our Twitter Birds. Thanks Marcy for being such a great adventurer during the show. We also love Betsy and Galina who helped us out day 2 and day 3. Way to be “Tweet”!
         
         
http://bit.ly/aJ8qVi

Monday, April 26, 2010

Twitter Monitizing Debate

Another one of our favorites is Gary Vaynerchuk. Check out this debate on whether Twitter’s strategy to monitize and analytics makes sense. Watch the debate from CNBC here.
Remember, when you ask a question about whether or not something will work, the short and long answer is usually yes.
http://bit.ly/aeYUjd

Sunday, April 25, 2010

Enthusiastic Community Meeting

Join us on May 4th for the next Community Mixer and Karaoke night. Click here to give us your RSVP
We’re looking for some new members…we’d love to give you a tour and have our members share how their businesses have grown and that success is happening every day and all around us. You owe it [...] http://bit.ly/b1kWFE

Saturday, April 24, 2010

Al explains how Social Media is like Fly Fishing

Thanks to Kevin Miquelon for the use of the fly rod and the lake!
http://bit.ly/bzHLdJ

Social Media Boot Camp - 1 Day Program

When:

Friday, May 21, 2010 from 9:30 AM - 4:30 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://may21bootcamp-rss.eventbrite.com



Event Details:

Learn how to use Social Media to build a 3 Dimensional Marketing Campaign in New Media at this super charged one day boot camp.  


Navigate New Media Choices


Achieve Specific Results


Set Your Measurables


Re-Write Your Advertising and Marketing Rules


Create a Personalized Sytem


Get Top Results using free Social Media Tools


Develop a Strategy that allows you to respond quickly to market conditions.


This is a hands on, guaranteed


business building course with emphasis on the Psychology of Marketing


 




 Strategies for Marketing


Social Media Psychology


Defining the Map of Sites for your Business


Google Strategies, What the Search Engines Like


Blogging


Twitter 


LinkedIn


Facebook


Email Marketing


Persona Branding


Organic Marketing Strategy


 


 


Location:


 


 


 7187 E. Grand River Avenue


Brighton, MI 48114


www.insights-group.com


 


 


 


Setting a Media Strategy Boot Camp Program Testimonials


Boot camp has totally revolutionized my brain. We celebrated personal strengths, identified our target market, got tools and skills to design a step-by-step practical strategy to take our goals to the next level. Complete with follow-up support and accountability, all while connecting with like minded, inspirational professionals among the best in their fields! Super fun-not only the information "priceless," you will walk away believing, knowing success is for you. -Jen McClure, Senior Sales Director with Mary Kay Cosmetics


I went from “I don’t want anything to do with social media” to “how exciting is this!” I can’t learn the skills fast enough. Website, blogs, Facebook, Twitter, Linked-In, YouTube, my vision for my business went from local to worldwide! How belief blowing is that? Plus I am scaring my kids! Always Fun! -Sherri Richards, Rise Consulting


I believe that the social media scene is in its infancy stage. Attending the Social Media boot camp at InSights with Sandy and Al was such an eye opening experience for me. Until the boot camp experience I could not see the big picture and the value of social media in my marketing mix. The information they presented should be heard by all. I could have not figured this out without the InSights Team, their help and guidance. Thank you Sandy and Al, you’re the best!  Great program! -Linda Houston, Houston Photography


It gives you the tools to market your business while also educating you about why you are in business and reminds you what you are passionate about. -Besty Rackliffe, Smiling Eclectic Designer of openDesigns


Running a business can be so overwhelming. Boot Camp helped me create a picture of what I wanted my business to be and how I could get there. It helped connect all of the pieces of marketing to create my message, therefore creating MY brand! -Christa Braun, Coupons4Livingston.com


Traditional marketing is not working. Boot Camp gets you to think out of the box. Social Media is intimidating and InSights is a great home to learn how to use it. -Amy Iverson, Finished Basements Plus


The reason to come to boot camp is because you leave having a more specific idea of who you are, what you do and why you do it. The education on social media is just icing on the cake. -Nicole Doyle, Entertaining at Home


The people that believe the statement “You can’t teach an old dog a new tricks” have not yet attended the Insights Group Marketing Boot Camp with Sandi Maki and Al Curtis and trust me they should! I don’t consider myself “old”; however, I am experienced in the marketing field and thought I knew everything about marketing until I attended the boot camp. After working for a large corporation as a Marketing Specialist, I knew how to market but with the support of a large budget. Now that I am a small business owner, my marketing budget is limited.  At boot camp I learned how to market my company in an organic way that fits within my budget.  The information that is taught at boot camp is so impactful and a great way to benefit any company.  I highly recommend  boot camp as it is an outstanding program that teaches how to market  in an organic, low budget and very powerful way. Great job Sandi and Al for developing a program that will help business owners reach the ultimate dream of having a successful company. –Marcy Hornsby-Mohr, Solutionologist, Your Insurance Solutions


 





http://tinyurl.com/2u9dm6e

Monthly Enthusiast Mixer

When:

Tuesday, May 04, 2010 from 5:00 PM - 7:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/Fysf9



Event Details:


Celebrate Entrepreneurship and Business Successes!


We'll have new artwork and photography being showcased in the gallery, food, fun, and enthusiasm to share!


What are you doing to make your goals and dreams even bigger and more achievable for 2010? Get on the fast track with the InSights Group. We're going to amazing places! 


Join us Tuesday, May 4th, 2010 for our Celebrate Spring Party to get you networked with the movers and shakers of the South Eastern Michigan!  Special Guest Appearance by one of the area's newest best selling Book Authors and Book Signing!


We'll also be launching some new Mastermind Group opportunities, put your name in the hat for some new Success in the next part of 2010! Your next step is going to require bigger dreams and the ability to see the picture on top of the mountains, as we put into practice everything we teach and learn. We've seen the HUGE results from working smarter and focusing on the right elements. It takes productive and positive behavior, goal setting, and prioritizing activities that will put you in the best position possible. Working smarter, not harder, and harnessing the laws of the universe. If you become like the people you associate with, and the books that you read, just wait until you hear who we are hanging out with, and the books they've written! --THINK BIG! --


Who? Sandi Maki, Allan Curtis and a really fantastic group of local business owners, entrepreneurs and enthusiasts. This meeting is open, so even if you are just curious and want to find out what the InSights Group is all about, come along!


What? Enthusiast Community Mixer


Where?  InSights Group's Clubhouse & Conference Center, 7187 Grand River Rd., Brighton


When?  Tuesday, May 4th, 4pm-5pm Member Meeting; 5pm-7pm open to the public


Why? There is only one direction to go, and that is forward.  Why not take the express lane?!


Cost? None! We only ask that you RSVP to events@insights-group.com, via the calendar on the website, or by calling 810-623-5839


*Our Enthusiastic Community Members will be treating us to appetizers and desserts, and some wine and cheese bars as well. Join us and bring a friend, or two!






http://tinyurl.com/2vlwmh3

Friday, April 23, 2010

The best email advice I?ve seen in a while

You should know by now that we are huge Seth Godin fans. He’s got a great post on email today, so I figured I’d share his words. Click Here
http://bit.ly/9WrrtC

Thursday, April 22, 2010

Growing Community

In this  fast changing world we find ourselves living in, the need to belong somewhere is growing. Hence the need to develop and redefine community. Traditionally the word stood for the place in which you geographically lived, today it stands for your environment/place you find yourself . This new community place has tremendous relevance to [...] http://bit.ly/dgdqA2

Wednesday, April 21, 2010

Organic Marketing ? You

YOU 
The center square is you, if you are a solo entrepreneur. If you are a small business, large corporation, or sales team, that center square identifies your company culture, the persona of the brand, the mission, and your message.  
Your personal mission is a huge component of the center square. We typically think in terms of mission [...] http://bit.ly/bv0FG0

How hard are you trying?

The world is changing so fast that to keep up we must be willing to really push ourselves. This includes personal development, business development, social media strategy development, and some form of spiritual growth. With all of this pressure, are you pushing yourself enough? When is the last time you really challenged a deep seated [...] http://bit.ly/a96WiX

Sunday, April 18, 2010

3 Dimensional Marketing for Dentists

Thanks for visiting us at the Novi dental show. If you didn’t get a cd please let us know and we will mail you one ( info@insights-group.com ).

Here are the next  logical steps to see if we can work together:
1) Call us or email us to set up an appointment. This review meeting will last approximately [...] http://bit.ly/bUi6Yc

Saturday, April 17, 2010

How many hours a day are you in play?

In a 3 hour football game there are just 10 minutes and 43 seconds of play.
Ponder that.  What about in your day…..how many minutes of it are really in play?
I’d love your thoughts. 
Thanks @ BrettABlair.com
http://bit.ly/d40aLq

Friday, April 16, 2010

Having fun at the Dental Show

This week we are hanging out at the Dental Show at Rock Financial. We have such great enthusiasts that they volunteer to spend time with us, sometimes even in a Giant Bird Costume! Thanks @Marcy Hornsby-Mohr for being the 1st Twitter Bird that InSights has ever had! Way to set the bar high!
Marcy was asked [...] http://bit.ly/di3LFF

Thursday, April 15, 2010

Beyond the big three?

If you were to answer  the question, what other social media sites do you think are important, what would you say?
Plurk? Bebo? Plaxo? Buzzflash? SmugMug? Hi5?  Well, which ones?
In the social media space, there are a lot of options. It is important to gain a really good grasp of the main three before venturing out [...] http://bit.ly/c4dyW0

Wednesday, April 14, 2010

Here?s the Scoop

What Flavor of Ice Cream do you like?
Whether we are talking about the recruiting business, making and selling ice cream, or any other product or service….the impact of social media on marketing and connections to customers is profound. -Brett Blair

Thanks Brett for sharing this on your blog. A great reminder!
http://bit.ly/9IxERa

Tuesday, April 13, 2010

Social Media Knockdown Two Day - for Boot CAMP GRADUATES

When:

Thursday, June 24, 2010 at 9:30 AM - Friday, June 25, 2010 at 5:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/jLmhd



Event Details:

This is the next step in your Social Media Strategy-attending Boot Camp 1 is highly encouraged to get the most out of high level high intensity experience. This will take building your funnel and persona brand to the next level. 


Analysis and Assessment


     Full facial analysis


DISC Assessment


Personality Assessment


Profiling


Color Profile


Color Branding Options


Social Media Profile Analysis


Personal Blog


Social Media Site Profiles


Facebook Fan Page


Showcase


Strategy and Objectives


Pictures and Album Showcase


 Video Blogging


 Biography


Persona Business Cards


Materials


Persona Marketing Materials


Analytics


 SEO


Directory Listings


Website Analytics


 Class will run from 9:30am-5:00pm daily. Lunch is included.




Bringing your laptop to class is recommended.


 



 


 





http://tinyurl.com/yykmkql

Organic Marketing ? The Beginning

3-Dimensional Relationship Marketing, Social Media Marketing, New Media Marketing
 ORGANIC MARKETING
The Organic Marketing process includes using tactics and strategies in your day-to-day life to promote your business. It revolves around the aspects of creating relationships with the people that you come in contact with.
We would like to share with you some of the ways that you [...] http://bit.ly/d4hsVW

Monday, April 12, 2010

Event Updates ? InSights Group, Brighton, MI

Mark your calendars for these upcoming events!
May 22nd, May Brighton Quartermania (for direct sellers& entrepreneurs to promote their businesses)
http://bit.ly/dus1UR

Sunday, April 11, 2010

New Media Marketing Boot Camp April 23, 2010 in Brighton, MI

Learn how to use Social Media to build a 3 Dimensional Marketing Campaign in New Media at this super charged one day boot camp.
Navigate New Media Choices
Achieve Specific Results
Set Your Measurables
Re-Write Your Advertising and Marketing Rules
Create a Personalized Sytem
Get Top Results using free Social Media Tools
Develop a Strategy that allows you to respond [...] http://bit.ly/d8y6Ob

It?s a beautiful day in my neighborhood!

Thanks Jacquie for this great post about Mr. Rogers. What a great reminder that our reality is what we make of it, and when we go around singing about beautiful things, beautiful things find us.
To this day I still want a giant traffic light. I think our friend Samantha from over at Walter Goodell DDS [...] http://bit.ly/ddGlJq

Saturday, April 10, 2010

New Mastermind Groups forming!

 
 
 


 
We had a great time on April 1st, Celebrating Spring and having a pretty cool party.  Fun, friends, laughter, and networking. Who could ask for more? This is a fun community of people who are growing business like crazy, having a great time, and moving exhuberently into the future!
A bit of business here: We have [...] http://bit.ly/aUYKft

What are you sharing in your blog posts?

April 09, 2010 — During a recent brainstorming session for and InSights Group Client and Blogging Strategy Al came up with some thoughts for all of us!

http://bit.ly/cWxx8b

Friday, April 9, 2010

Social Media Tip of the Week

Be sure when ever possible to capture the same username on each social media site. This helps with consistency in your Persona Branding online. Also, in the near future, you will be searched within the social media world through your username. If you name is fairly common, be creative with choosing a username that will [...] http://bit.ly/czLvD4

Wednesday, April 7, 2010

Secrets of Successful High Earners

Click here for Details: MME Flier
Secrets of Successful High Earners with Sherri Richards
WhenTue, April 20, 9am – 12pm
WhereInSights Group (map)
In my family money caused….? Why do some people have such an easy time making and keeping money and others doing the same things struggle to make ends meet? The answer often lies around their different [...] http://bit.ly/aie23w

Tuesday, April 6, 2010

Vision Boards

If you would like to be involved in a vision board building activity next week (4/13) @ InSights, click here for more information.
http://bit.ly/boxgGv

Perception

Something To Think About. . .

  
Washington, DC Metro Station on a cold January morning in 2007. A man with a violin played six Bach pieces for
about 45 minutes. During that time about 2 thousand people went through the station, most of them on their way to work.
After 3 minutes, a middle aged man noticed the [...] http://bit.ly/atHp20

Saturday, April 3, 2010

There are three types of people in this world?

There are three types of people in this world…Those that don’t know what happened, those who wondered what happened and those who MAKE things happen! Which are you going to be today! - Terry Bean
http://bit.ly/d1loRv

Friday, April 2, 2010

What is social media?

We live in a world today where social media is a big buzz word. Please understand that social media is simply a business marketing tool. This tool is no different than a pencil or a pen. Before you pick up a pen to write, it is a good idea to know what you are writing [...] http://bit.ly/96CTj1

Thursday, April 1, 2010

You?ve just been given permission to think big!

You have just been given over 66 million dollars – but here’s the catch….  you have to spend it ALL over the course of one year … virtually. On the first day deposit $1000 into your virtual account.  Grab an old check book register or a notebook and log in your $1000.  On day 2 [...] http://bit.ly/dsgoag

Social Media 2 Class, Ping.fm, Burning your Feeds & Advanced Twitter Applications

When:

Tuesday, April 27, 2010 from 1:00 PM - 3:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/xMxHL



Event Details:

This is the Advanced Social Media Class, it is best that you have a blog and your social media accounts in place to take advantage of this class.



We will take you step by step from your blog to burning your feeds, and how to ping and all your social media sites. We will also cover advanced Twitter applications.


 


You can bring your laptop to this class.


 


You should have some knowledge of the social media sites, facebook, linked in and twitter, and profiles on the sites to get the most out of this class.



Cost:  $40 





http://tinyurl.com/yb99hyn

Wednesday, March 31, 2010

Vision Board Workshop

When:

Tuesday, April 13, 2010 from 10:00 AM - 12:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/zWMll



Event Details:

Vision Boards... Join us for a fun time learning about and creating a Vision Board of your own.  Here is what we will cover:


1.  What is a Vision Board


2.  Why this works--scientific reasons


3.  What it will help you achieve


4.  Why would you want to do this


5.  How to do a Vision Board


You will leave with your own completed Vision Board.


 


Tuesday April 13


10AM-Noon


At InSights


 


Bring interesting magazines with lots of pictures of things, people, places, etc.  We will also have some magazines to use as well.  We will supply the core board, glue, scissors, words and phrases for your project.


Cost:  Materials  $7.00


Attendance:  Members of InSights:  Included in your monthly fee


                    Non-Members of InSights:  $10


 


Please plan to pay in cash at the door.  We would really appriciate that.


 


RSVP by April 11, 2010.





http://tinyurl.com/ydj9n7v

Keep it Simple

In the world of social media, remember to keep your message simple. We recommend crafting the message as if presenting it to a fifth grader. Just because we know everything there is to know about our product/ service, it doesn’t mean that our prospects needs to know all of it. Keep your ideal client in [...] http://bit.ly/aY4jRR

Tuesday, March 30, 2010

Twitter Tip: Screentweet.com

You will want to check out the site screentweet.com. It’s a site that you can use to link photos, videos and pdf files into your tweets. Use your twitter username to sign in and give it a try. A neat feature is also the count of how many views your post has had…we met the company [...] http://bit.ly/a8vH1J

Monday, March 29, 2010

InSights Recommends

Hubspot on the Funnel Perspective
Interesting development in the Google Analytics Data Collection…may change the way we are able to track our activities
Copywriting link for Wordpress users
http://bit.ly/akz998

Sunday, March 28, 2010

The Hero Construction Company is coming to InSights?

InSights Flyer-Click this for more details.
The Hero Construction Company, in conjunction with InSights Group, will be running their international program for an adult audience on Monday, April 5th. Free of charge. RSVP HERE
This presentation is based on research being conducted right now at Stanford University by Dr. Phil Zimbardo and our partners at The Heroic [...] http://bit.ly/a5Zu8R

Have you RSVP?d?

Celebrate Spring at the InSights Group’s April 1st Celebration. We’ll have new artwork and photography being showcased in the gallery, food, fun, and enthusiasm to share! RSVP HERE
What are you doing to make your goals and dreams even bigger and more achievable for 2010? Get on the fast track with the InSights Group. We’re going [...] http://bit.ly/9MbwEj

Saturday, March 27, 2010

Organic Marketing and the Brand of You

Organic Marketing ™ this week we looked at how important personal branding really is. Organic growth centers around one concept, YOU. When marketing a product or service, you are really marketing yourself.

Questions to consier when living your personal brand:

1. What is your intention?
2. Are you on purpose with your purpose?
3. What is the culture [...] http://bit.ly/98Fdjf

Motor City Connect turns 3!

We had a great time at the Motor City Connect Birthday Bash (3/26) in Troy. What an amaizng group of people! Congrats to Terry Bean (who had his very first published copies of his new book on hand–guess who got the first signed copy!) and Charlie Wollborg, the captains of the ship! It was great to hear a talk by [...] http://bit.ly/d9FFMZ

Thursday, March 25, 2010

What is Persona Branding?

At the Insights Group, we teach something called Persona branding. It’s branding your name, your face, who you are and what you do – all as a complete package. It’s not leading with your company name. Quite honestly, it’s leading with your face and leading with your name, because that’s the most memorable part. That’s [...] http://bit.ly/dhnlsA

Wednesday, March 24, 2010

Personality anyone?

Personality:
A good practice for social media is to take a personality assessment to find out who you are, and even more importantly you can begin to think about the personality of your target audience. When you determine how to craft your message to each of the personality types, you will share in a whole new [...] http://bit.ly/b2QmKY

Monday, March 22, 2010

Social Media I

When:

Tuesday, April 13, 2010 from 1:00 PM - 3:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://socialmedia1april2010-rss.eventbrite.com



Event Details:

Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites.


Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media "strategy", and having a strategy is essential for success.



Are you using social media to promote your business? Do you need to know how to create a Facebook, Linked In, Twitter or Blog strategy?


Are you using social media to promote your business? Do you have a LinkedIn account because once someone sent you an email to join? Do you have a Facebook account? Are you using it to connect with family and friends, or are you harnessing the power to promote and grow your business? Twitter? What's that all about?

We will cover each of the three top social media sites that you should be using for business in this workshop.



Learn more about the power of the LinkedIn system. How can you use it to further your business connections? Discover how to use the answers forum, and work the system through first, secon, and third level connections to meet and grow your sphere of influence. How can you reach 10million users? We'll show you how.

Learn how to use Facebook for business. What to do, what not to do, and cool tips and tricks will be discovered. Did you know that Facebook is the number one growing business tool for business promotion. We'll show you the keys for the best proven promotion strategies online. Better yet, we'll help you set up some specific ideas for your business, that you can start to use right away!

Is Tweeting right for you? Absolutely. Let's discuss your Twitter campaign and get you noticed, both locally and nationally as you share the word about what you are doing, right here, right now!

These are MUST KNOW practices for anyone who is looking for business growth and success. We'll help you get your profiles working for you, 24/7, and help you make the most of your online experience.

ANYONE at ANY experience level is welcome. We will cover everything from beginning basics to advanced user strategy. 

COST:  $40


We offer a 100% money back guarantee. If at the end of class you don't feel it was worth your money, you don't pay. It's as simple as that.

See you in class! Please, RSVP. Seats fill up quickly, and we want to make sure you get one!






http://tinyurl.com/yzzhnr3

What should you say when you reach out to customers?

Reach out when they least expect it. What are some creative ways to reach out and say hello?
It’s thinking of you month.
Sell the experience – the love is in the details.
Send out thank you cards at Thanksgiving.
Create the experience where people are empowered to have the personal relationship with you.
In a recent discussion with our [...] http://bit.ly/d7WeuE

Sunday, March 21, 2010

I knew it existed, but I had no idea?

Have you tried the new Google Earth?

 
 
This is a 3D model of the real world, based on real satellite images combined with maps, guides to restaurants, hotels, entertainment, businesses and more. You can zoom from space to street level instantly and then pan or jump from place to place, city to city, even country to [...] http://bit.ly/cynKH7

Friday, March 19, 2010

Success & Happiness

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. – Herman Cain
http://bit.ly/9LyBwj

Wednesday, March 17, 2010

Why Social Media?

When:

Tuesday, April 06, 2010 from 10:00 AM - 12:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/mQMec



Event Details:

Social Media Integration is a must for the 3 Dimensional New Media Marketing Model


 


Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites.


Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media “strategy”, and having a strategy is essential for success.


Allan Curtis and Sandi Maki have a common sense approach to integrating social media into a business marketing plan, and would love to help you define, develop, implement and maintain a successful strategy.


The process begins with setting some social media goals, and incorporating the best elements of what is available in the social media world today, with the ability to grow and change tomorrow. A successful strategy can be developed utilizing your existing web presence, and gaining the maximum amount of traction by adding the most important social media elements to your marketing mix.


 


Now that you have been introduced to social media, I'll bet you feel overwhelmed, maybe even paralyzed. Well, you don't have to stay that way. Here is the very first step in the process:



Free Social Media Psychology Seminar


10am-12noon


 



This seminar is to help you get a better roadmap for creating your social media journey. As a result of this seminar, you will have a basic roadmap of what to do next and some directions how to get moving.


We'll see you soon.





http://tinyurl.com/ydlbljl

Your personal brand is so important

We will be covering personal branding in depth in Organic Marketing ™ on Wednesday, and will be helping you create your own personal brand. I came across this online, and thought it was worth sharing. Let’s explore the question, what is brand identity really about?
Is it about the image that you think you are creating?
Is [...] http://bit.ly/cpl3IJ

Tuesday, March 16, 2010

Social Media Boot Camp - 1 Day Program

When:

Friday, April 23, 2010 from 9:30 AM - 5:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://socialmediabootcampinsights-rss.eventbrite.com



Event Details:

Learn how to use Social Media to build a 3 Dimensional Marketing Campaign in New Media at this super charged one day boot camp.  


Navigate New Media Choices


Achieve Specific Results


Set Your Measurables


Re-Write Your Advertising and Marketing Rules


Create a Personalized Sytem


Get Top Results using free Social Media Tools


Develop a Strategy that allows you to respond quickly to market conditions.


This is a hands on, guaranteed


business building course with emphasis on the Psychology of Marketing


 




®    Strategies for Marketing


®    Social Media Psychology


®    Defining the Map of Sites for your Business


®    Google Strategies, What the Search Engines Like


®    Blogging


®    Twitter 


®    LinkedIn


®    Facebook


®    Email Marketing


®    Persona Branding


®    Organic Marketing Strategy



 


 


Location:




 7187 E. Grand River Avenue


Brighton, MI 48114


www.insights-group.com


 


Location and Time:  Insights Group / 9:30am-5pm both days



Setting a Media Strategy Boot Camp Program Testimonials


Boot camp has totally revolutionized my brain. We celebrated personal strengths, identified our target market, got tools and skills to design a step-by-step practical strategy to take our goals to the next level. Complete with follow-up support and accountability, all while connecting with like minded, inspirational professionals among the best in their fields! Super fun-not only the information "priceless," you will walk away believing, knowing success is for you. -Jen McClure, Senior Sales Director with Mary Kay Cosmetics


I went from “I don’t want anything to do with social media” to “how exciting is this!” I can’t learn the skills fast enough. Website, blogs, Facebook, Twitter, Linked-In, YouTube, my vision for my business went from local to worldwide! How belief blowing is that? Plus I am scaring my kids! Always Fun! -Sherri Richards, Rise Consulting


I believe that the social media scene is in its infancy stage. Attending the Social Media boot camp at InSights with Sandy and Al was such an eye opening experience for me. Until the boot camp experience I could not see the big picture and the value of social media in my marketing mix. The information they presented should be heard by all. I could have not figured this out without the InSights Team, their help and guidance. Thank you Sandy and Al, you’re the best!  Great program! -Linda Houston, Houston Photography


It gives you the tools to market your business while also educating you about why you are in business and reminds you what you are passionate about. -Besty Rackliffe, Smiling Eclectic Designer of openDesigns


Running a business can be so overwhelming. Boot Camp helped me create a picture of what I wanted my business to be and how I could get there. It helped connect all of the pieces of marketing to create my message, therefore creating MY brand! -Christa Braun, Coupons4Livingston.com


Traditional marketing is not working. Boot Camp gets you to think out of the box. Social Media is intimidating and InSights is a great home to learn how to use it. -Amy Iverson, Finished Basements Plus


The reason to come to boot camp is because you leave having a more specific idea of who you are, what you do and why you do it. The education on social media is just icing on the cake. -Nicole Doyle, Entertaining at Home


The people that believe the statement “You can’t teach an old dog a new tricks” have not yet attended the Insights Group Marketing Boot Camp with Sandi Maki and Al Curtis and trust me they should! I don’t consider myself “old”; however, I am experienced in the marketing field and thought I knew everything about marketing until I attended the boot camp. After working for a large corporation as a Marketing Specialist, I knew how to market but with the support of a large budget. Now that I am a small business owner, my marketing budget is limited.  At boot camp I learned how to market my company in an organic way that fits within my budget.  The information that is taught at boot camp is so impactful and a great way to benefit any company.  I highly recommend  boot camp as it is an outstanding program that teaches how to market  in an organic, low budget and very powerful way. Great job Sandi and Al for developing a program that will help business owners reach the ultimate dream of having a successful company. –Marcy Hornsby-Mohr, Solutionologist, Your Insurance Solutions


 



 





http://tinyurl.com/yguahxy

What?s your personality?

So many media choices, such little time? What is a small business owner or entrepreneur to do?
The most important part of social media marketing is packaging your message so people can pass it on. I love this commercial. What’s your epsonality?

This is one of my favorite ad campaigns. I saw the first ads on the [...] http://bit.ly/bSaQIE

InSights Health Fair

When:

Saturday, May 22, 2010 at 10:00 AM - Sunday, May 23, 2010 at 4:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/ca4jB



Event Details:

Saturday, May 22, 2010


10:00 AM – 4 PM


 


We have been listening to your requests and are announcing the InSights first ever, Health and Wellness Fair.


We are looking for Vendors to participate who have something to share that is related to the Health & Wellness industry. 


 


Vendor Space Fees        InSights Members                   Non-InSights Members


     2 x 2 Table                          $25                                $35


     8’ Table                              $50                                $75


 


We are also looking for Vendors to present 20 to 25 minute classes.  These can be demonstrations such as fitness, yoga, dance, martial arts, etc. or informational classes to educate people on therapies, products, or any health topics that people want and need to know about.  Open to other ideas along that line as well. Let me know what else you come up with.  Classes will be FREE with entry to the event.  


 


 


Suggested Attendee Donation of $5 collected at the door will be donated to support a local charity.


 


We are looking for food vendors who can offer a selection of healthy choices.


We are also considering a “Farmer’s Market” with vendors setting up outside.


 


Looking for other ideas you may have, or would like to see as part of this function.


We also need volunteers to participate on various levels. Let me know how you can help with that. 


 


We want to make this a successful event for both vendors and participants.


Please pass this info on to other Health & Wellness practitioners who have something interesting and of value to share.       


 


 


Please contact Kathy Jerore for an application, more information, questions, referrals, to reserve your space, or if you would like to promote a class. Thanks!


Cell # 248-974-2062


Email: inharmony51@hotmail.com


Or on Facebook by clicking here 





http://tinyurl.com/yh5nq56

Monday, March 15, 2010

Face Reading, and why everyone should know how?

SIGN UP FOR CLASS HERE
Special Offer:
For InSights Group Members and fans














 






 




Time to set yourself ahead of your competitors?
 
Time to improve your personal and business relationships?
Tuesday, March 23
9 Am-5 Pm



Who hasn’t said to himself, at least once in his life,
life would be so much easier
if it weren’t for all the people I have to deal with? [...] http://bit.ly/bigjjh

Help the InSights Group win the FB Fan Page Duel!

InSights Group-Business Strategy, Networking & Coworking Help! The InSights Group is in a duel competition with John Pullum – Motivational Speaker, Corporate Entertainer, Television Host. Help us reach 1000 fans first! Share with your friends!
CLICK HERE TO FAN INSIGHTS!
Visit FB to Fan John Pullum, an all around fun and funny guy!
http://bit.ly/bRJ0eV

Sunday, March 14, 2010

Shifts and Mindsets

As I sit in front of my computer, I am reflecting back on how much the world has changed in the last several years. I’ve witnessed the evolution of a whole new business climate. There is a new richness to be had within this world. Those business owners that don’t make the shift into this [...] http://bit.ly/bdOpj3

Saturday, March 13, 2010

Here are some outside articles worth a look?

Here’s an article about the Misconceptions of SEO. Worth a peek to see what’s what.
Here are eight ways to ruin your social media strategy. Excellent article!
The best and worst of 2009 via HubSpot
Social Media as a Catalyst










[...] http://bit.ly/djmJqM

Friday, March 12, 2010

InSights Group Party!

Celebrate Spring at the InSights Group’s April 1st Celebration. We’ll have new artwork and photography being showcased in the gallery, food, fun, and enthusiasm to share! RSVP HERE
What are you doing to make your goals and dreams even bigger and more achievable for 2010? Get on the fast track with the InSights Group. We’re going [...] http://bit.ly/9STYlr

Thursday, March 11, 2010

What does culture have to do with it?

Oh, just about everything. Think about it. The culture that a company maintains is just as important as everything else that they do. What is the culture of the company you work for, whether it’s a large company, or just yourself. Is the focus fun and personal growth, or is it bottom lines and profits? [...] http://bit.ly/9jSpDl

Social Media/New Media Two Day Boot Camp. Have you registered?

Click here to reserve your seat at the March 18th-19th 2010 and kick start your social media strategy!
SO many marketing choices. What is the right way to promote your business in today’s market? How can you spend your time and money in the best way possible, to get the best results with a minimal dollar [...] http://bit.ly/9GSsdL

Celebrate Spring Party @ InSights with the Enthusiastic Coworking Community!

When:

Thursday, April 01, 2010 from 6:00 PM - 9:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/DPcK9



Event Details:


Celebrate Spring at the InSights Group's April 1st Celebration. We'll have new artwork and photography being showcased in the gallery, food, fun, and enthusiasm to share!


What are you doing to make your goals and dreams even bigger and more achievable for 2010? Get on the fast track with the InSights Group. We're going to amazing places! 


Join us Thursday, April 1st, 2010 for our Celebrate Spring Party to get you networked with the movers and shakers of the South Eastern Michigan!  


We'll also be launching some new Mastermind Group opportunities beginning in May, put your name in the hat for some new Success in the next part of 2010! Your next step is going to require bigger dreams and the ability to see the picture on top of the mountains, as we put into practice everything we teach and learn. We've seen the HUGE results from working smarter and focusing on the right elements. It takes productive and positive behavior, goal setting, and prioritizing activities that will put you in the best position possible. Working smarter, not harder, and harnessing the laws of the universe. If you become like the people you associate with, and the books that you read, just wait until you hear who we are hanging out with, and the books they've written! --THINK BIG! --We have some AMAZING NEWS coming out of the INSIGHTS GROUP that will impact the entire community. BE THERE ON April 1st for the BIG ANNOUNCEMENTS!


It's a simple concept, really, and maybe it's just that easy.


Who? Sandi Maki, Allan Curtis and a really fantastic group of local business owners, entrepreneurs and enthusiasts. This meeting is open, so even if you are just curious and want to find out what the InSights Group is all about, come along!


What? Celebrate Spring Party!


Where?  InSights Group's Clubhouse & Conference Center, 7187 Grand River Rd., Brighton


When?  Thursday, April 1stth, 2010 from 6pm-9pm


Why? There is only one direction to go, and that is forward.  Why not take the express lane?!


Cost? None! We only ask that you RSVP to events@insights-group.com, via the calendar on the website, or by calling 810-623-5839


*Our Enthusiastic Community Members will be treating us to appetizers and desserts, and some wine and cheese bars as well. Join us and bring a friend, or two!






http://tinyurl.com/y8vfa2x

Wednesday, March 10, 2010

Organic Marketing Tic Tac Toe

So it’s been a year since we launched the Organic Marketing Tic Tac Toe Game. You can now find the concept on webinars, cds, and lectures with the InSights Group. Let’s take a peek at an original post about the new idea:
Today was another amazing example of how Insights continues to blow my mind. I [...] http://bit.ly/a9TghR

Tuesday, March 9, 2010

Do you Twitter? -Do you use it, do you use it effectively? *IN

When:

Wednesday, March 24, 2010 from 6:00 PM - 8:00 PM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114





Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/SPasu



Event Details:


Learn how to use Twitter for business. What to do, what not to do, and cool tips and tricks will be discovered.


If you are not currently using Twitter for  your business, you need to! Learn how to connect your event feeds,  comments to Facebook and more with this dynamic application.


Learn etiquitte of how to post, what to post, and most importantly, what should you include in your profile.


If you don't have a Twitter account we'll walk you through setting one up. If you do have one, we'll make sure you know about all the tools you should be using.


Cost: $30


Gold and Silver Members - FREE of charge






http://tinyurl.com/yzwcjnq

Do you Twitter?

Recent polls at InSights show that about half the people in the room at a local networking event have at least heard of twitter. The other half laugh at the word. You have to admit, at first it sounds kind of silly. For the purpose of this discussion, let’s start with what twitter is:

Now that [...] http://bit.ly/cQBJrP

Monday, March 8, 2010

What is your sentence? ? Dan Pink

Two questions that can change your life from Daniel Pink on Vimeo.
http://bit.ly/a8BPmU

Sunday, March 7, 2010

Appreciation

1. _____!!! (you fill in the blank with what you think I’d say!)
2. The community that has embraced the InSights philosophy, and who are willing to share positive energy with others.
3. Reading the book Tribes by Seth Godin and realizing that we’ve got an awesome tribe right here, right now.
4. Finding a moment in time [...] http://bit.ly/baIKZ8

Saturday, March 6, 2010

Social Media Automation

How does social media automation work?

The basic social media automation roadmap:

http://bit.ly/bDRmaO

What are you waiting for?

The theme of the week here at InSights is what are you waiting for. We recently lost a friend that was close to us and our families. I think this past week’s events have served as a pretty significant reminder that we have a gift each day that we are here. Everyone has aspirations, goals [...] http://bit.ly/atFF2w

Friday, March 5, 2010

InSights introduces Enthuisiast Victor Banta with a special message this weekend:

CONTACT:               Victor Banta, Photographer,  734-417-1930
                            Victor@VictorJBanta.com,  www.VictorJBanta.com
 “FROM HELL TO HAITI”
Humanitarian Aid Volunteers to Give Visual Presentation
Hell, MI—A presentation sure to touch the hearts of all who experience it, titled “From Hell to Haiti” and featuring emotional photos and videos taken during an eight-day humanitarian mission just three weeks after the earthquake that devastated [...] http://bit.ly/aM8Qr7

Import your Blog into your Facebook Fan Page, a video tutorial

This is a how to video going step by step through importing your Blog into your Facebook Fan page.

What else would you like to know how to do? Video tutorials are produced on demand, so let us know what you need!
http://bit.ly/al6iB0

Have you reserved your seat for Boot Camp March 18-19?

Click here to reserve your seat at the March 18th-19th 2010 and kick start your social media strategy!
SO many marketing choices. What is the right way to promote your business in today’s market? How can you spend your time and money in the best way possible, to get the best results with a minimal dollar [...] http://bit.ly/diH7kn

Thursday, March 4, 2010

Stand your ground

We have so much fun here at InSights with all the fresh, fun and interesting things we get to do. We had our first meeting of the InSights Speakers Clubhouse today. It’s Toastmasters, Public Speaking, and Improv training all rolled into one fun filled hour for people to practice and become more comfortable in front [...] http://bit.ly/dpcGjv

Are You Your Business? Is Your Business You?

We sometimes hear, “My business or profession is not what I AM, it’s what I DO.” But is your business really some completely separate entity?
If you’re a one-person business, I will argue that your business is, at the very least, an extension of you, a reflection, a representation, of what and who you are. Your [...] http://bit.ly/9i6fnm

Saturday, February 27, 2010

In Memory of Robert Anthony Dusseau

Robert Anthony Dusseau
(January 23, 1983 – February 23, 2010)

Ishpeming- Robert Anthony Dusseau, age 27, Ishpeming resident, passed away Tuesday, February 23, 2010.Robert was born January 23, 1983 in Lansing, MI to Ralph Alan & Ann Marie (Hallenbeck) Dusseau. He graduated from Clearview Regional High School in New Jersey and received his Bachelor of Science degree [...] http://bit.ly/cmMreQ

It may be near when it seems so far?

http://bit.ly/cFDk3m

Friday, February 26, 2010

What is the best way for a small business to utilize Facebook?

What can a company expect to benefit from Facebook?
There are many ways to utilize facebook. Creating a fan page is a must for a business, though a personal profile is going to be visited more and is much more dynamic. There are events, groups, discussion boards and more available on Facebook, as well as the [...] http://bit.ly/aOVphU

Thursday, February 25, 2010

The InSights Group is saddened by the loss of a friend?

A friend of the InSights Group, Robert Dusseau, was tragically killed on Tuesday, February 23rd in Marquette, MI. Rob, age 27, was expecting his first child, due in April with his wife, Carly. He he was a gentle man, and a friend to many who will miss him dearly. 
Rob was a best friend and business partner to Sandi’s brother Tom in several [...] http://bit.ly/aiJhel

Robert Dusseau Memorial Fund

When:







Hosted By:

InSights Group


www.insights-group.com


810.623.5839


 


 







Register for this event now at :

http://ping.fm/kRccW



Event Details:

A friend of the InSights Group was tragically killed on Tuesday, February 23rd in Marquette, MI.


Rob, age 27, was expecting his first child, due in April with his wife. He he was a gentle man, and a friend to many who will miss him dearly. 


Rob was a business partner to Sandi's brother Tom in several ventures in including Lightning Software, the company that  was involved with the InSights Group from the begininning, originally developing the InSights Group first website.


A memorial fund has been set up for the family, and we would like to help with the collection of funds to help them in this difficult time.


Donations will be accepted here, any amount you would share will be appreciated. There is also a fund set up where donations can be made with Wells Fargo: account number: 1558703367.


 


"We are spiritual beings having a human experience." Wayne Dyer



We are saddened by these tragic events, yet celebrating that Rob has moved into a new place. Our thoughts are now to help the family who will soon be celebrating new life and remembering a dear gentle man.


 


With Hugs,


Sandi Maki


Allan Curtis


& the InSights Group family





http://tinyurl.com/yauhrm2

A poweful message about validation

http://bit.ly/aGGBF0

Wednesday, February 24, 2010

Determining what is right!

What is the process you go through  to determine what is right for you? Do you analyze a scenario to death before you act or do you just jump in and do it? In the world of business, you almost need to do both. There are times when immediate action is best but there are [...] http://bit.ly/cHE1yi

Tuesday, February 23, 2010

From Hell to Haiti: Presentation Slide Show by Local Photographer Victor J. Banta

Victor invited you to “From HELL to Haiti: Presentation Slide Show by Victor J. Banta” on Saturday, March 6 at 6:30pm.
Victor says, “Dear friends,
We hope that you can attend this sure to be interesting and moving presentation and slide show about humanitarian efforts in Haiti after the earthquake.
Sincerely,
Victor Banta and Nancy Malone”.
From HELL to Haiti: [...] http://bit.ly/bVo4yI

How can I share other companies information on my webpage or blog?

One of the best ways to share information about companies you know, like, or recommend is to do blog posts sharing the story and then linking over to the other company.
It is also a great idea to create a resource page for your customers who may be interested in related services. Do more than just [...] http://bit.ly/cQQNVG

Monday, February 22, 2010

Have you ever wondered what your face reveals about the way you think?

Face Reading Class with Lin Klassen

When: 10am – 11am EST Tuesday, February 23 2010

Where: InSights Group

READ ANY GOOD FACES LATELY?


What relationships do you have that depend primarily on face-to-face interaction? All of the important ones, and most casual ones as well. Face Reading has been practiced for over 3,000 years, and has been scientifically validated to [...] http://bit.ly/aGRYNM