Specialized social media strategies

are currently in development from the InSights Group, and industry specific updates are pending  for the legal profession and dental offices. So many people are using social media, businesses that have used traditional methods in the past are recognizing the power. In the last Boot Camp held at the InSights Group there were many representatives [...] http://bit.ly/8csOuz

Have you Elfed yourself?

http://ping.fm/WEjXU
And how many new users does this get to recognize the Office Max brand even more than before. Social Media,  videos that people want to share, and a well placed and timed strategy. What are the creative ways you are able to introduce your brand?
http://bit.ly/8ee1ib

Setting Your Media Strategy - 2 Day Boot Camp Jan 21-22, 2010

When:

Thursday, January 21, 2010 at 8:30 AM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://januarybootcamp-rss.eventbrite.com



Event Details:

INSIGHTS GROUP

Presents

Setting Your Media Strategy

2 Day BOOT CAMP

Not to be Missed!

 

SO many marketing choices. What is the right way to promote your business in today’s market? How can you spend your time and money in the best way possible, to get the best results with a minimal dollar investment?

 

Find out how to navigate all your media choices, and start achieving your specific results by attending the Setting Your Media Strategy 2 Day Boot Camp at the Insights Group, and rewrite your advertising and marketing rules. You’ll find out how to create a personalized system to get you top results with a low investment. Develop a strategy that will build your business, grow and change as you do, and respond quickly to market conditions.

 

Overview of topics covered in this involved 2 day, hands on, guaranteed

business building course with emphasis on the Psychology of Marketing

 

®    Strategies for Marketing

®    Introduction to Social Media

®    Defining Sites for your business

®    Google Strategies

®    Blogging

®    Twitter Session

®    LinkedIn Session

®    Facebook Session

®    Personal Branding

®    Organic Marketing Strategy    

®    Organic Google Results

®    Leave Behinds     

®    Networking Philosophy

®    Direct Marketing

®    Networking Philosophy

®    Networking Strategies

®    Connection Building

®    Marketing Tic Tac Toe

 

Setting a Media Strategy Boot Camp Program Testimonials

Boot camp has totally revolutionized my brain. We celebrated personal strengths, identified our target market, got tools and skills to design a step-by-step practical strategy to take our goals to the next level. Complete with follow-up support and accountability, all while connecting with like minded, inspirational professionals among the best in their fields! Super fun-not only the information "priceless," you will walk away believing, knowing success is for you. -Jen McClure, Senior Sales Director with Mary Kay Cosmetics

I went from “I don’t want anything to do with social media” to “how exciting is this!” I can’t learn the skills fast enough. Website, blogs, Facebook, Twitter, Linked-In, YouTube, my vision for my business went from local to worldwide! How belief blowing is that? Plus I am scaring my kids! Always Fun! -Sherri Richards, Rise Consulting

I believe that the social media scene is in its infancy stage. Attending the Social Media boot camp at InSights with Sandy and Al was such an eye opening experience for me. Until the boot camp experience I could not see the big picture and the value of social media in my marketing mix. The information they presented should be heard by all. I could have not figured this out without the InSights Team, their help and guidance. Thank you Sandy and Al, you’re the best!  Great program! -Linda Houston, Houston Photography

It gives you the tools to market your business while also educating you about why you are in business and reminds you what you are passionate about. -Besty Rackliffe, Smiling Eclectic Designer of openDesigns

Running a business can be so overwhelming. Boot Camp helped me create a picture of what I wanted my business to be and how I could get there. It helped connect all of the pieces of marketing to create my message, therefore creating MY brand! -Christa Braun, Coupons4Livingston.com

Traditional marketing is not working. Boot Camp gets you to think out of the box. Social Media is intimidating and InSights is a great home to learn how to use it. -Amy Iverson, Finished Basements Plus

The reason to come to boot camp is because you leave having a more specific idea of who you are, what you do and why you do it. The education on social media is just icing on the cake. -Nicole Doyle, Entertaining at Home

The people that believe the statement “You can’t teach an old dog a new tricks” have not yet attended the Insights Group Marketing Boot Camp with Sandi Maki and Al Curtis and trust me they should! I don’t consider myself “old”; however, I am experienced in the marketing field and thought I knew everything about marketing until I attended the boot camp. After working for a large corporation as a Marketing Specialist, I knew how to market but with the support of a large budget. Now that I am a small business owner, my marketing budget is limited.  At boot camp I learned how to market my company in an organic way that fits within my budget.  The information that is taught at boot camp is so impactful and a great way to benefit any company.  I highly recommend  boot camp as it is an outstanding program that teaches how to market  in an organic, low budget and very powerful way. Great job Sandi and Al for developing a program that will help business owners reach the ultimate dream of having a successful company. –Marcy Hornsby-Mohr, Solutionologist, Your Insurance Solutions

 

Cost: $299 Includes lunch both days and follow up accountability session

            InSights Group Members Save $100

Sign up now, class size is limited and seats go quickly!

Location:

 7187 E. Grand River Avenue

Brighton, MI 48114

www.insights-group.com

 

Thursday January 21st and Friday January 22nd, 2010

@ the Insights Group 8:30am-5pm PM

 

http://tinyurl.com/yc2cvek

Newest Social Media 2 Day Boot Camp Dates Set

At the InSights Group we offer a boot camp for individuals and businesses who would like to create a comprehensive social media strategy. Dates have been set to kick off 2010 with a jump start on social media marketing. The dates are January 21-22nd, 2010. You can click here to sign up online, or dowload [...] http://bit.ly/75XTza

Does Facebook or Twitter have any relevance?

for a clientele over the age of 60?
Yes!
Visit Facebook ads and pages application and do some targeting to see what you can find. If you put in your network, and ask for a count of how many users in your area fit a certain age demographic, I am sure you will be surprised.
As an example [...] http://bit.ly/6dIaOx

Save the Date Holiday Open House Celebration / After Hours Mixer: Holiday Greetings!

I am looki.. http://bit.ly/6GvWOB

Put Your Content to Work

You spend time out of your day writing a blog entry (and thinking about what to write).  Why not get the most out of your time and effort?  Use your content as a way to provide useful and interesting information to your customers.  To do this most effectively, think about ways you can get your [...] http://tinyurl.com/ye8jxmc

Is one type of social media better for a specific type of business than another?

It depends on where your customers are. Each social media platform has it’s strongest attributes, and it attracts people who enjoy the interface. If you are dealing with B2B contacts, Facebook, LinkedIn and Twitter are great. They will each let you interface with your customer as well.
If you start your social media strategy on a [...] http://bit.ly/3s5gKF

Save the Date Social Media I Dec. 15th: For details, link here: http://ping.fm/mIfT0 http://bit.ly/2SQZzM

Everyone has a favorite. What?s Yours?

Mine is chocolate and peanut butter used in combination. Just read my bio to know that I truly feel passionate about this combination!
Each of us has our favorite social media site, or method to connect. Some users love Facebook. Some prefer Twitter. Still others find the research and connection function of LinkedIn to be more to [...] http://bit.ly/3FUekR

Facebook, is it social or business? Maybe both?

If you’ve been to one of our web trainings, you know that Facebook is one of our favorite sites for business. We try to get the message across in class of all the benefits to the site, but there are just too many to cover, even in a two hour time slot.   Here are just some of the reasons [...] http://bit.ly/4j6Z1f

The Value of Transparency

It’s so much easier to learn about people and companies these days - and what they’re really up to.  If a company says it promotes free trade, but has a sweatshop in the jungle, someone is probably going to find out about it and not only tell the media but all of their friends.  That [...] http://bit.ly/VcIQw

Attitude is a choice

Determine yours every single moment of the day. Whether you have a good experience or a bad one, it all depends on your attitude, and you get to choose each and every time!
How you see the world influences how others see you. See it with a positive attitude, and the rest will see you this way. [...] http://bit.ly/VqYTt

Blogging

When:

Tuesday, November 17, 2009 from 8:00 AM - 10:00 AM (ET)



Where:

InSights Group
7187 Grand River Rd.
Brighton, MI 48114




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://ping.fm/mxgWZ



Event Details:

All roads lead home. Your online house is a website where you are blogging and sharing your story. A blog, when done properly, offers a compelling reason to keep coming back to your site. People will know that there will always be something new, fresh, and interesting on your website.

Blogging is the foundation of a successful social media strategy. Attend this class to find out the ins and outs of blogging, what platforms to use, what to write about, and more of the strategy behind the scenes. Learn how blog writing is different than article writing, why hosting a blog on your website is more advantageous that working with blogger.com, and how to drive traffic to your blog.

This is a great place to plan your blogging and social media strategy.

Course cost: $40

Date: Tuesday, November 17th, 8am-10am

InSights Group, 7187 Grand River, Brighton

http://tinyurl.com/yem69t3

Save the Date Blogging: For details, link here: http://ping.fm/Q32yh
All roa.. http://bit.ly/1AnC9t

I was asked a question this morning, ?Why InSights??

The question was referring to why did I help co-found and co-create the InSights Group.
I didn’t have a quick answer to this question, and filled in the blank with many answers that came to mind, to support small business people, put creative resources together, support people where they are, share, connect and inspire.
That wasn’t quite [...] http://bit.ly/oMNAO

Graphic Design Boot Camp Offered in Brighton, MI

 
After the success of last month’s Chamber lunch and learn, I will be hosting an additional session of the graphic design bootcamp for anyone who was not able to attend.  If you put together your own marketing or business materials, this free, interactive seminar is a must!
 
Designed to give non-graphic designers tools and basic design [...] http://bit.ly/2y6gLg

Are you thinking fresh?

I had a conversation yesterday with a guy that is starting a consulting business in the world of marketing. In this conversation, he explained that social media was the 8th pillar in his program. I was a bit surprised at the old school thinking. 8th? Not 1st?
I guess old dogs just don’t want to learn [...] http://bit.ly/ku05b

What does online conversation have to do with marketing my business?

Social media is a way that we can talk to our clients and customers. We can also talk with our friends. While we are having these conversations online, while people are talking about us, they are spreading the message about who we are, what we do and how they can do business with [...] http://bit.ly/2Ep0wy

Social Media I Dec. 15th

When:

Tuesday, December 15, 2009 from 9:00 AM - 12:00 PM (ET)



Where:

InSights Group
7187 Grand River
Brighton, MI 48116




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://www.eventbrite.com/event/484842176/rss



Event Details:

Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites.

Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media "strategy", and having a strategy is essential for success.

Are you using social media to promote your business? Do you need to know how to create a Facebook, Linked In, Twitter or Blog strategy?

Are you using social media to promote your business? Do you have a LinkedIn account because once someone sent you an email to join? Do you have a Facebook account? Are you using it to connect with family and friends, or are you harnessing the power to promote and grow your business? Twitter? What's that all about?

We will cover each of the three top social media sites that you should be using for business in this three hour workshop.

Learn more about the power of the LinkedIn system. How can you use it to further your business connections? Discover how to use the answers forum, and work the system through first, secon, and third level connections to meet and grow your sphere of influence. How can you reach 10million users? We'll show you how.

Learn how to use Facebook for business. What to do, what not to do, and cool tips and tricks will be discovered. Did you know that Facebook is the number one growing business tool for business promotion. We'll show you the keys for the best proven promotion strategies online. Better yet, we'll help you set up some specific ideas for your business, that you can start to use right away!

Is Tweeting right for you? Absolutely. Let's discuss your Twitter campaign and get you noticed, both locally and nationally as you share the word about what you are doing, right here, right now!

These are MUST KNOW practices for anyone who is looking for business growth and success. We'll help you get your profiles working for you, 24/7, and help you make the most of your online experience.

ANYONE at ANY experience level is welcome. We will cover everything from beginning basics to advanced user strategy. 

COST:  $30

We offer a 100% money back guarantee. If at the end of class you don't feel it was worth your money, you don't pay. It's as simple as that.

See you in class! Please, RSVP. Seats fill up quickly, and we want to make sure you get one!

http://tinyurl.com/ykydslw

Marketing and Sales. Are you covering all the bases?

I ran across this interesting article yesterday, 3 Things that Get in the Way of a Great Sales Process, thanks Kaya Singer. I really like what the article has to say because these are three things that do get into people’s way.
When you are creating relationships, think marketing. Leave price and your ask out of [...] http://bit.ly/3Ri1Zm

Hope for Autism Run in Progress, nearing our goal!

So the Hope for Autism Marathon is now live and in progress! Al’s goal for raising money for the cause is $1000, and he currently has pledges and donations totalling $847! Sponsor each mile, or donate a set amount. Anything you can do to help the cause is greatly appreciated!
Donate Here!
Share
Here’s some video footage [...] http://bit.ly/2j9S5h

How do you stay visible to your network?

More on staying visible to your network, thanks Terry Bean of Motor City Connect:
“It’s important to recognize that everyone in your network needs to hear from you. What’s dynamic about that is the frequency with which you communicate with them. Sometimes it depends on projects or workload. Other times it depends on how much you [...] http://bit.ly/3xcGny