Friday, July 31, 2009

What?s In It For Me?

“Our Mission is to provide valuable information… blah blah blah”
Who Cares? You know what customers care about?  Themselves.  They don’t care what services you provide or how often you win awards.  They only care about what’s in it for them.
Think about the last ad you remember.  Something made it memorable.  It connected with you.  It [...] http://bit.ly/MWtGi

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