If social media is a party, your website is your online house

When we describe to us the social media party, we talk about your online house. All roads within your social media marketing efforts need to lead to your house. Your house is your website, your house is your blog, or your house is some other landing page, where people can find out how [...] http://bit.ly/ZqCMK

Mark your calendar Social Media Class: Advanced II (Sep 21, 2009): When: 1pm - 4pm Monday, Sep.. http://bit.ly/b2hyi

Helping Your Customers Through Consultative Selling

After reading a comment on Tom’s recent post, I thought I’d talk a bit about why consultative selling is important for long term business success.  It used to be that salespeople would try to convince or persuade customers that they needed your product.  Often the product wasn’t a very good fit, so customers would be [...] http://bit.ly/Go2mu

Save the Date WOW - Work on Whatever!: WOW - Drop in and Work on Whatever!

WOW meetings are you.. http://bit.ly/WydsG

Mark your calendar Social Media Strategies I (Sep 14, 2009): When: 1pm - 4pm Monday, September.. http://bit.ly/IUiT7

Mark your calendar WOW (Work on Whatever) Drop In Hours (Sep 1, 2009): When: 10am - 11am EDT T.. http://bit.ly/hhOm1

Mark your calendar WOW (Work on Whatever) Drop In Hours (Sep 8, 2009): When: 10am - 11am EDT T.. http://bit.ly/iIoY9

Mark your calendar Setting Your Media Strategy - 2 Day Boot Camp Sept 17-18 (Sep 17, 2009 - Se.. http://bit.ly/Ipk3l

Mark your calendar WOW (Work on Whatever) Drop In Hours (Sep 15, 2009): When: 10am - 11am EDT .. http://bit.ly/WjKh6

Tom?s Marketing Tip for Today

Remove SELLING from your vocabulary. 
But keep SALES. 
You don’t need to convince, persuade, manipulate or arm-twist anyone to buy your stuff - you just need to FIND the people who are already willing and able to buy.  And there are more of them than you can possibly handle!  Find them, and SALES will happen.
Marketing is the [...] http://bit.ly/fJWAZ

Social Media = Not actually selling anything

Think of using social media like you are at a party. You don’t actually sell anything.  Social media strategy, if done well, means you are getting involved in conversations, so that people can learn about you, and you can learn about other people.
If you are  going to take this time to get people to learn about you, but [...] http://bit.ly/It70f

Save the Date Social Media Class: Advanced II: For details, link here: http://ping.fm/70thz http://bit.ly/4iAzNA

Social Media Class: Advanced II

When:

Monday, September 21, 2009 from 1:05 PM - 4:00 PM (ET)



Where:

InSights Group
7187 Grand River
Brighton, MI 48116




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://ping.fm/oDEpS



Event Details:

This is the advanced user class to help you get your blog started, figure out what to write about, and get your social media strategies in place.

We will cover Blogging, pinging, burning your feeds, youtube, and other advanced sites.

 

You can bring your laptop to this class.

 

You should have some knowledge of the social media sites, facebook, linked in and twitter, and profiles on the sites to get the most out of this class.

We'll also discuss what it takes to become a part of the Twitter Club at InSights, how to build Facebook pages for business, and automate feeds, add boxes and applications to your existing sites.

 

http://bit.ly/y0vXq

Social Media Strategies I

When:

Monday, September 14, 2009 from 1:05 PM - 4:00 PM (ET)



Where:

InSights Group
7187 Grand River
Brighton, MI 48116




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://socialmediasept14-rss.eventbrite.com



Event Details:

Are you using social media to promote your business? Do you need to know how to create a Facebook, Linked In, Twitter or Blog strategy?

Location: 7187 Grand River, Brighton, MI

RESERVE YOUR SEAT NOW! Call 810-623-5839 or visit the event calendar at www.insights-group.com

Are you using social media to promote your business? Do you have a LinkedIn account because once someone sent you an email to join? Do you have a Facebook account? Are you using it to connect with family and friends, or are you harnessing the power to promote and grow your business? Twitter? What's that all about?

We will cover each of the three top social media sites that you should be using for business in this three hour workshop.

Learn more about the power of the LinkedIn system. How can you use it to further your business connections? Discover how to use the answers forum, and work the system through first, secon, and third level connections to meet and grow your sphere of influence. How can you reach 10million users? We'll show you how.

Learn how to use Facebook for business. What to do, what not to do, and cool tips and tricks will be discovered. Did you know that Facebook is the number one growing business tool for business promotion. We'll show you the keys for the best proven promotion strategies online. Better yet, we'll help you set up some specific ideas for your business, that you can start to use right away!

Is Tweeting right for you? Absolutely. Let's discuss your Twitter campaign and get you noticed, both locally and nationally as you share the word about what you are doing, right here, right now!

These are MUST KNOW practices for anyone who is looking for business growth and success. We'll help you get your profiles working for you, 24/7, and help you make the most of your online experience.

ANYONE at ANY experience level is welcome. We will cover everything from beginning basics to advanced user strategy. 

We offer a 100% money back guarantee. If at the end of class you don't feel it was worth your money, you don't pay. It's as simple as that.

See you in class! Please, RSVP. Seats fill up quickly, and we want to make sure you get one!

http://bit.ly/DLFdz

Save the Date Social Media Strategies I: For details, link here: http://ping.fm/3mFCO http://bit.ly/sv0Ys

The InSights Jingle, written and performed by Lauren Alm

http://bit.ly/11EE5w

Save the Date Chilli Cook Off / Trick or Treat Mixer: For details, link here: http://www.eventbrite.. http://bit.ly/Hjqph

Chilli Cook Off / Trick or Treat Mixer

When:

Tuesday, October 20, 2009 from 4:00 PM - 7:30 PM (ET)



Where:

InSights Group
7187 Grand River
Brighton, MI 48116




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://ping.fm/RS2by



Event Details:

Event:  InSights Group after hours/ Chili Cook Off/ pre Halloween trick or treat mixer.

When: Tuesday, October 20, 2009 from 4pm to 730pm

Where: InSights Group, 7187 Grand River, Brighton, Mi 48114

Cost: FREE to attend

 

Vendor booths will be available:

Details: If a vendor would like to participate in the Chili Cook Off, they will receive a FREE booth to advertise their products or services. Otherwise, booth cost will be $50.00 for a half table.

Vendors that are participating will be required to bring a pot of their favorite recipe chili, spoons, cups or bowls and candy or treats for the trick or treater's.

 

Costumes are optional for both adults and children. Of course if children are trick or treating, they should be in costume. ( Please keep costumes family friendly )

This is a family event, so bring the family.

Let's eat, mix, mingle and have fun InSights style

 

To reserve your spot, please call InSights Group at 810-623-5839 or Michael Eaton at 810-623-2058.

 

We are also accepting prize donations to give away for best Chili and best Costume. Please let us know if you are able to contribute, when you register for your booth.

 

http://bit.ly/IXppJ

Blog v website. The distinction.

There is are talk about websites, and blogs. If you are new to Social Media, I would like to make a distinction. A blog is a type of website. Blog stands for Web log. It’s a place where you can go online. There are several free sites. Wordpress.com is the one we  recommend.
A blog website is somewhere [...] http://bit.ly/vvnJp

Marketing Fundamental: Call to Action

It may seem obvious, but it’s crucial to ask people to do what you want them to do.  In marketing terms, this is called a Call to Action.  It’s a very important part of every marketing campaign, message or ad.
Any time you’re marketing your business, including your website, your brochures, social media, etc., you need [...] http://bit.ly/e4eji

How long should a blog post be? What should I write about?

Blog posts should be short and to the point? We don’t want to land on a blog and spend three hours of reading content. One to two paragraphs are great, maybe a couple bullet points or a numbered list. Make it quick and easy to read, understand the message, and form an opinion. 
In a blog, you to [...] http://bit.ly/hsrPM

Save the Date FREE Luncheon Event - Social Media for Business: For details, link here: http://www.e.. http://bit.ly/3hWmrs

Prognosis Positive Party

When:

Tuesday, September 01, 2009 from 11:30 AM - 2:30 PM (ET)



Where:

InSights Group
7187 Grand River
Brighton, MI 48116




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://ping.fm/Qg9jf



Event Details:

Prognosis Positive Party

 

 

Entrepreneurs and business people are a talented and resilient bunch.  We don’t need a bailout or a stimulus package.  We are the stimulus package!

 

This vital entrepreneurial spirit is alive and well at the InSights Group, where members offer their time and talents for the inspiration and benefit of others, forming new relationships and defining a new sense of community.   

 Let’s celebrate this spirit!

 

Join us for food, fun and friendship.

Tuesday, September 1^st

11:30 to 2:30

7187 Grand River, Brighton, MI 48114

  

Susan Dorbeck

InSights Enthusiast

810-220-2380   

http://bit.ly/GmmNU

FREE Luncheon Event - Social Media for Business

When:

Tuesday, September 08, 2009 from 11:00 AM - 1:00 PM (ET)



Where:

InSights Group
7187 Grand River
Brighton, MI 48116




Hosted By:

InSights Group

www.insights-group.com

810.623.5839

 

 

Register for this event now at :

http://ping.fm/Z5gzA



Event Details:

Tuesday, Sept 8th, 11am-1pm, 7187 Grand River, Brighton

 

• Are you using social media to promote your business?


• Do you have a LinkedIn account because someone sent you an email to join?


• Do you have a facebook account? Are you using it to connect with family and friends?


• Are you harnessing the power to promote and grow your business?


• Twitter? What's that all about?


• We will answer WHY each of these three top social media sites should be used in your PR and Marketing Strategies!

 Join us for a free lunch and learn how to make these tools work for you.

RSVP's requested so we can plan for lunch.

http://bit.ly/8KmHl

Save the Date Prognosis Positive Party: For details, link here: http://ping.fm/BBKOh http://bit.ly/fe7cR

Mark your calendar Prognosis Positive Party (Sep 1, 2009): When: 11:30am - 2:30pm Tuesday, Sep.. http://bit.ly/14tP3v

Organic Marketing Explained with the Marketing Tic Tac Toe Board

 

 
So many media choices, how do you navigate it all and incorporate social media? This CD explains Organic Marketing and the Marketing Tic-Tac-Toe (TM) Board, for you to follow along and create your own unique strategy.
 

Related articles by Zemanta

What is Organic Marketing? (insights-group.com)


http://bit.ly/dAX4H

Watched webinar by Urvi Mehta tonight. Excellent tips! Thanks!

Save the Date How to Improve The Graphic Design of Your Marketing - Tips and Tricks to Instantly In.. http://bit.ly/uxghb

Mark your calendar 7 O'Clock Club-FULL (Aug 26, 2009): When: 7am - 8:30am Wednesday, August 26.. http://bit.ly/4DhXdw

Take a moment today to appreciate that you are perfect!

When is the last time you gave yourself enough credit for your perfection?
http://bit.ly/urrUM

Wondering why plurk showed up in twitter from my post originating in ping.fm. Didn't originate that here. Any suggestions?

Teaching advanced social media tactics at InSights today.

What makes a website or a blog a destination?

Some of the things that make websites engaging and interesting are: audio, video, things that are interactive, places where people can leave comments. What are some of the additional ideas or techniques would you use in engaging people, once they approach your website?
Everybody definitely wants to take a look at their website that they have [...] http://bit.ly/njmeW

Quality not Quantity

With the buzz around social media, it’s easy to get caught up in the popularity race for more fans, followers, hits, traffic, whatever.  While a larger audience may be more beneficial for getting your message out, what if none of the people in that audience are a prospective customer?
Even if you do have the right [...] http://bit.ly/1fzeJF

Social Media is not about your company. It IS about YOU.

Social media equals conversation. Social media marketing and marketing to people is about having a conversation about what you do, and getting people to talk about what you do, and spread your message.
Social media conversations are typically held online. Online conversation: There are many, many sites where you can become involved with social media. You [...] http://bit.ly/lA9Pn

What?s on your business card?

http://bit.ly/BhicV

Are you easy? To Find? To Communicate with? To see?

– make it easy! If you make it difficult for a customer, they are not likely to stay on your website. What does making it easy mean? Making it easy would be having contact information readily available, having your Youtube videos for people to click and view without having to search for [...] http://bit.ly/AI9vu

Are you real?

It’s really important. If we are going to provide a service for people, why not make it easy for people to get to know us? Having videos of us, showcasing our product, talking about who and what we are, what we are interested in, makes us real. In a disconnected world that [...] http://bit.ly/cMCCh

You Get To Choose Your Competitors?

Do you feel like you’re competing with the entire world?  Do you feel like you’re always behind the eight-ball?  Well stop competing with everyone under the sun!  You get to choose who you’re going to compete with!
You may not believe it but it’s true.  You get to choose your competitors.  How?  By narrowly defining what [...] http://bit.ly/4A08YG

What does your voicemail message say (outgoing)?

Have you taken the time to update your outgoing voicemail message? Recently? Ever?
If you are an entrepreneur most likely the number people are calling to get ahold of you is your cell phone. In the past we may have thought that the only people calling our cell would be people that we know already. Today, we [...] http://bit.ly/K1cAa

What is Organic Marketing?

Organic Marketing…it’s as easy as TIC TAC TOE.
 
What is it?  
 
Organic Marketing involves tactics and strategies for promoting your business every day.
 
Have you been confused by all the marketing choices available, and wondered what is most effective?
Have you thought about adding social media to your strategy but your not sure how to start?
 
Have you ever wished you [...] http://bit.ly/iuIC7